Info about Personal Ads
Learn more about how Google Adwords works
How Google Adwords works
When you don't know at what hour the tennis game will start, when you
are interested on news about your favorite TV star or just want to find
something in the internet, all you have to do is to start your computer
and search it on Google. That is why someone had the idea that Google
can do a great advertising job and created Google AdWords. The program
was released on October 23,2000. Google AdWords is one of the most cost
effective type of advertising or promotion you can find on the internet.
It offers you pay-per-click advertising. But this tool is helping you
make money, because every time someone clicks on a link for your
homepage, you will receive cents. So even if your product value is a few
dollars, you could make profit by receiving clicks. The AdWords program
includes local, national and even international distribution.
If you have a business you want to advertise the first step is to create
the ads. Then you'll have to choose the keywords, simple words and
sentences that are related to the business, that people may search on
Google. When someone uses those keywords to search on Google (it works
on AOL Search, Ask.com and Netscape too), your ad will appear next to
their search results. Next the person can simply click on the ad if they
want to know more about your business.
There's no minimum spending requirement - the amount you pay for AdWords
is up to your decision. You can set up a maximum cost of let's say 5
cent for the click you receive on your ad and then you can set up also a
maximum budget of five dollars per day. Also it doesn't mean that if you
pay a large amount of money your ad will rank in the page. On Google
Adwords ranking of ads is not based only on how much you pay for each
click, but also the click through rate on the ad.
Adwords has two great features that really help you. The first one is
``IP Address Exclusion'', a feature that allows you to note on what IP
addresses you don't want your ads to appear. You can suspend this way 20
IP Addresses.The ``Frequency Capping'' feature limits the number of
times your ad appears when the same person searches the keywords on
Google. You'll have to decide the number of clicks allowed per user for
a day, week or month.